industrial designer
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Clair Global Cohesion CF Series

Clair Global, a worldwide leader in audio technology, collaborates with Loft to launch Cohesion, a comprehensive line of advanced speakers, revolutionizing the way leading artists engage with their audiences.

CLAIR GLOBAL: Cohesion CF Series

CLIENT WORK

The Cohesion line of high-performance venue speakers was designed to meet the advanced audio requirements of modern, post-COVID concertgoers. Achieving significant success and earning praise from both front-of-house and system engineers for its performance, efficiency, and reliability, Cohesion wanted to expand from rental services to permanent installations. The main challenge was to develop the Cohesion brand with a cohesive visual language across the comprehensive line of speakers. This expansion aimed to broaden Cohesion's reach, extending it from live tours and festival settings to exclusive, global installations.

The design team developed a sophisticated, unified visual design language for the Cohesion speaker line, catering to integrators seeking advanced solutions for optimal sound in diverse venues. The Cohesion brand is transforming the global installation market by bringing stage-level performance technology to venues around the world.

Cohesion merges top acoustic and Digital Signal Processing technologies with thoughtful design solutions into a superior technology package. Practical and visually cohesive design elements leverage a common language, drawing on decades of technological innovation and acoustic expertise. The result is a visually striking line of products that delivers top-tier sound quality and immersive audio experiences to a broad audience of music enthusiasts across various performance spaces, anywhere in the world.

DISCIPLINES

Industrial Design

ROLES & COLLABORATORS

TJ Lippert - Lead Industrial Designer

Gregor Mittersinker - Design Director

Jon Riehle - Design Support


A COLLABORATIVE REBRANDING PROCESS

Clair Global & Loft aimed to establish a coherent design language for its core product range through a collaborative and rigorous design process. Throughout this process, we carefully developed key signature elements, considering the advanced requirements of the technology and usage patterns. This approach not only maintained a connection with the brand's legacy but also facilitated its evolution from Clair Global to Cohesion.